The “Social Media Benchmarking Report” by B2B Marketing and Circle Research provides insight into social media trends and activities in B2B organizations. The following infographic by B2B Marketing includes data from the report, released this month. The latest survey was completed in March with 288 client-side marketers taking part.
Respondents say LinkedIn is their most-used platform for brand presence, however, Twitter boosts brand awareness. Sixty-eight percent of marketers believe social media is important, with 16 percent calling it critically important. While demonstrating ROI is improving, it remains the biggest challenge for half of all B2B marketers.