Promoted Tweets to Top Twitter Timeline

Twitter announced Thursday that it will prioritize Promoted Tweets, meaning that when Twitter users subscribe to the feeds of brands, businesses, or charitable organizations, tweets from those entities will automatically appear near the top of their timelines.

Twitter announced Thursday that it will prioritize Promoted Tweets, meaning that when Twitter users subscribe to the feeds of brands, businesses, or charitable organizations, tweets from those entities will automatically appear near the top of their timelines.

Other than the new placement, which will be rolled out over the next several weeks, the Promoted Tweets are identical to regular Tweets, appearing only once and easily removed.

Organizations involved in the initial rollout of this feature include Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s 50/50, TNT, Virgin America, charity: water, Make-a-Wish Foundation, Room to Read, American Red Cross, and Water.org.

More from a post on the Twitter Blog:

We all come to Twitter to connect with the latest information on the topics and people we care about.

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