Will Promoted Tweets Earn Twitter Revenue to Infinity and Beyond?

The first Twitter Promoted Tweet came as no surprise. Promoted Tweets and Trends were announced back in April. Last month, Twitter modified its Terms of Service (TOS) to prohibit third parties from injecting paid tweets into a timeline on any service built on the Twitter API. And it makes sense that the first Promoted Tweet was from a big, visible advertiser – Disney/Pixar. There was no user revolt and blogosphere comments range from inquisitive to supportive, with only a few criticisms.

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