An Anecdotal Example Of How Promoted Trends Can Lead To Sales On Twitter

Two weeks ago I logged in to Twitter.com and went about my business, paying a very casual glance at the Trends box (as I usually do). I happened to notice that the promoted trend/tweet for that day was for something called #themechanic. I didn’t know what that was, so I clicked on it.

Turns out The Mechanic was a new action movie starring Jason Statham. I’m a big fan of Statham’s, and a sucker for the 80s-style post pub movies (The Transporter, Crank etc) he bangs out seemingly every other month.

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