Twitter To Launch Promoted Products In Middle East And Northern Africa
Twitter is set to launch Promoted Products in the Middle East and Northern Africa region, in a bid to attract more global advertisers and increase its revenue.
The Next Web reports that Twitter will be tapping Connect Ads to represent its offerings in the area.
Connect Ads will manage Twitter’s Promoted Products for advertisers in Egypt, UAE, Saudi Arabia and Kuwait. There are also plans for a promotional and educational campaign to increase awareness of Twitter ads among larger advertisers and expand the market in the region.
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