Facebook Launches Promoted Posts For Pages

Facebook pages with more than 400 likes now have another advertising option in the form of the promote button the social network announced in test form in late April, as its rollout was confirmed on the Facebook Marketing page Wednesday.

Facebook pages with more than 400 likes now have another advertising option in the form of the promote button the social network announced in test form in late April, as its rollout was confirmed on the Facebook Marketing page Wednesday.

The social network published a Promote Your Page Posts guide to educate page administrators on how to use the new feature.

According to the Facebook guide, after entering the details of the post, page administrators of pages with more than 400 likes can click the promote button and set their desired budget, for the lifetime of the post (not a daily budget), and the social network will generate an estimated reach at that budget figure.

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