Profitable Animoca’s “Android App Supermarket” strategy pays off

Hong Kong’s Animoca has carved itself out a profitable niche on Android thanks to a slightly unorthodox business strategy.

While most mobile developers aim for a new release every three to four months, Animoca will release dozens of titles in that time frame. The company’s goal isn’t just to become a top mobile developer, but to be seen as an “app supermarket” — a destination that offers an enormous and varied catalogue of goods.

“What we’d like to do is push out an app a day.

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