Social networking and sports seem to be involved in a love-hate relationship, with some athletes finding themselves caught in Twitter snafus while some teams have been banned from tweeting altogether. But one football club—Mexico’s Jaguares—is fully embracing Twitter. This month they’ve done away with their traditional jerseys, replacing their names with their Twitter handles!
According to Simply Zesty, the Twitter club’s Twitter handle appears on the front of the jerseys and, on the back, the personal handle of the payer plus the Twitter account of sponsor Cerveza Sol.
But will this stunt get the players, the team and Cerveza Sol more sponsors? It just might, if precedents have anything to say about it. Jaguares is not the first team to put their Twitter handles on their jerseys. Valencia did the same thing earlier in this year, putting their team Twitter handle @valenciacf on the front of their jerseys when they played against Barcelona. Viral Blog reports that “Before the Twitter kit they had just under 35,000 followers (September 2011), now they have more than 47,000 followers.”
It will be interesting to see if this trend catches on. Can you imagine if all popular sports teams and players, from football to basketball, baseball, golf, rugby and more, started advertising their Twitter handles on their uniforms? Do you think this is where the future is headed, or do you think that too many sports teams are still wary of Twitter? We’d love to hear your thoughts!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.