Facebook Details Privacy Measures Implemented With Launches Of New Ad Products

Facebook posted a note on its Facebook Privacy page to reassure users of the social network that their privacy remained top of mind during the rollout of new advertising options such as Facebook Exchange, the ability for advertisers to target custom audiences, and its agreement with Datalogix to measure the effectiveness of marketing campaigns.

Facebook posted a note on its Facebook Privacy page to reassure users of the social network that their privacy remained top of mind during the rollout of new advertising options such as Facebook Exchange, the ability for advertisers to target custom audiences, and its agreement with Datalogix to measure the effectiveness of marketing campaigns.

Privacy Engineer Joey Tyson wrote in the note:

Many sites across the Web provide free services by including advertisements. Facebook is no exception, and as we pursue our goal of making the world more open and connected, we have designed our service to show ads that help people discover products that are interesting to them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in