Facebook’s Pre-Earnings Call PR Blitz Shifts Focus Away From Financial Results
Leading up to Facebook’s first-ever earnings call as a publicly traded company, which will be held Thursday at 5 p.m. ET/2 p.m. PT, the social network, through outside public-relations firm Brunswick Group, is trying to de-emphasize its actual financial results and focus on its accomplishments since going public May 18.
Leading up to Facebook’s first-ever earnings call as a publicly traded company, which will be held Thursday at 5 p.m. ET/2 p.m. PT, the social network, through outside public-relations firm Brunswick Group, is trying to de-emphasize its actual financial results and focus on its accomplishments since going public May 18.
According to CNET, Facebook is looking to highlight:
- The settlement of the patent-infringement lawsuit filed by Yahoo in March.
- Staying on the topic of patents, its $550 million deal in April to acquire 650 former AOL patents and patent applications from Microsoft.
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