How NOT To Handle A PR Crisis On Twitter, Courtesy of @Progressive

Goodness. If you haven’t read about the Progressive Insurance Company’s current PR crisis, you’ll be floored by this.

And even if you did read about it yesterday, there’s SO much more to read about it today. Progressive‘s Twitter is in a sorry state, really – and the insurance giant’s “Twitter team” seems mostly unaware of just how bad this is.

To read what happened yesterday, check out this post summarizing it on our sister site or here’s the down and dirty: After denying his dead sister’s claim, Matt Fisher alleges Progressive represented her killer in court rather than pay what was owed.

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