Power Play: Predictions for Social Advertising Maneuvering in 2015
Perhaps more than ever before, 2015 will be survival of the fittest. Innovation will play a pivotal role for everyone as the strategic game to acquire more ad dollars becomes increasingly difficult
Demonstrating American’s growing interest in survival skill-based entertainment, AMC’s “The Walking Dead” and HBO’s “Game of Thrones” could teach the social media space a thing or two about survival. Perhaps more than ever before, 2015 will be survival of the fittest. Innovation will play a pivotal role for everyone as the strategic game to acquire more ad dollars becomes increasingly difficult.
Twitter, Snapchat, Tumblr, and others will furiously play catch-up with Facebook’s features and ad targeting.
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