The Power of Personalizaton in eCommerce [Infographic]
More than half of eCommerce consumers scan personalized recommendations and 77 percent report making additional purchases based on those suggestions.
The idea behind suggestive selling — or the add-on technique — is that once a consumer is committed to the initial purchase, an additional sale at a fraction of the original price is more likely.
Suggestive sellers use positive phrasing to position an offer to customers:
- “We have a lovely scarf that matches those gloves. Would you like me to get it for you?”
- “Since your order qualifies for free shipping, why not add on an additional vacuum filter for $17.95?
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