Facebook Power Editor Users Can Now Preview News Feed Ads; Objectives Updated
Facebook began testing the ability for Power Editor users to preview News Feed ads as early as last September, and the social network confirmed to sister blog Inside Facebook that it began rolling out the feature and other changes to Power Editor last week, with all Power Editor users receiving the updates “over the next few weeks.”
Facebook began testing the ability for Power Editor users to preview News Feed ads as early as last September, and the social network confirmed to sister blog Inside Facebook that it began rolling out the feature and other changes to Power Editor last week, with all Power Editor users receiving the updates “over the next few weeks.”
A Facebook spokesperson told Inside Facebook the new Power Editor flow will update the following objectives:
- Clicks to website.
- Website conversions.
- Page post engagement for photos (the spokesperson added that other page post ads should be created using the appropriate objective).
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