Potential Post-IPO Issues For Facebook: Mobile Revenue, Overvaluation, Google AdSense

The road ahead may be rough for Facebook, post-initial public offering. At least that is the speculation of Michael Mothner, founder and chief executive officer of El Segundo, Calif.-based online marketing firm Wpromote, who wrote about his predictions for Inc. magazine.

The road ahead may be rough for Facebook, post-initial public offering. At least that is the speculation of Michael Mothner, founder and chief executive officer of El Segundo, Calif.-based online marketing firm Wpromote, who wrote about his predictions for Inc. magazine.

Although Facebook recently scarfed down new mobile talent from photo-sharing application Lightbox, monetizing mobile will not be enough, according to Mothner.

Facebook currently runs few ads on its mobile platforms, despite more users now accessing the social network through smartphones than through PCs.

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