Social media dashboard developer Postling looked at the activities of its small business customers to analyze network use. The infographic that follows runs down the key findings.
It should not come as a surprise that Postling customers are more likely to use it manage those platforms – Facebook and Twitter – with primarily short-form content requirements. Nor is the conclusion that time-pressed small business owners are seeking tools, such as Postling, to simplify management of their social media activities.
I do find it a bit odd that nearly a third of the small businesses have multiple Facebook profiles. Are you a small business owner? Perhaps you can shed some light on this.