Facebook Insights From The First Social Election

Now that the 2012 presidential election is in the record books, we can start to examine more closely the role that Facebook played in the first "social election" and how the winners and losers used the platform in the waning hours of the race.

Now that the 2012 presidential election is in the record books, we can start to examine more closely the role that Facebook played in the first “social election” and how the winners and losers used the platform in the waning hours of the race.

As of Wednesday morning, the Facebook CNN-Election Insights tool iwa reporting that mentions of President Barack Obama on Facebook in the U.S. were up 119 percent since Tuesday, while mentions of Republican presidential nominee Mitt Romney were up 51 percent.

Obama was still winning the “who’s buzzing” war.

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