Post-click engagement: Facebook ties for 4th

Shareaholic, a content discovery and sharing platform, found in a recent report that Facebook is lagging behind competing social networks such as Google Plus, LinkedIn and Twitter for post-click engagement.

Shareaholic’s Social Referrals That Matter report tracked six months worth of data — from Sept. 2013 to Feb. 2014 — across more than 200,000 sites reaching more than 250 million unique visitors to get a sense of which social network drives the most engaged visitors. Then, they determined how long users spend post-click when they interact with a social-shared link from a friend.