Portent said it is seeking 10,000 volunteers to help it build out what it calls its Idea Graph, which looks for patterns in the randomness of Facebook likes, coming up with findings including:
- Facebook users who like President Barack Obama drink Coca-Cola.
- BMW drivers listen to The Beatles.
- Cyclists watch cartoon Adventure Time.
Portent said users who are interested in participating must authorize its Facebook applications to access their demographic data, likes, links, and friends lists, and Founder and CEO Ian Lurie added:
We’re going to apply the tool first to Facebook and then expand it to other social networks. By mapping these “random affinities,” we will generate a list of common interests that marketers can use to grow their audiences and build rapport with customers.
The company said that when the project is completed, it will publicly release its results, stressing that data will only be used anonymously and in aggregate, and that volunteers will not receive spam or advertisements.
Readers: Would you participate in a project like Idea Graph?