Popimedia Chief Technology Officer Gil Sperling said in an email to AllFacebook announcing his company’s acceptance into the program:
Every aspect of the platform is designed with a campaign’s objective in mind, allowing for a client’s spend to achieve a quick return on investment, agencies to provide the most targeted and measurable service possible, and for audiences to be communicated to with tailored, appropriate messaging. The platform’s audience roadmap includes integrated LSM (living standards measure) audience definitions and targeting capabilities, allowing brands to design campaigns using the local market segmentation that they are used to.
Our developers can now leverage this information and integrate it into designing and enhancing of our tool.
By all accounts, this was a once-in-a-lifetime experience. We have worked within the Facebook culture and its engineering talent, which will stand all concerned in good stead for the rest of time.
In addition, the team was exposed to new developments at Facebook, which we will be sharing in the weeks to come, so stay tuned.