Pope, President Hit Twitter to Reach Constituents
Twitter reached a new high water mark of credibility today as Pope Benedict XVI announced he would launch a Twitter feed later this month, and President Barack Obama conducted a Q-and-A on the social network about the so-called fiscal cliff.
Twitter reached a new high water mark of credibility today as Pope Benedict XVI announced he would launch a Twitter feed later this month, and President Barack Obama conducted a Q-and-A on the social network about the so-called fiscal cliff.
Beginning December 12, “His Holiness Pope Benedict XVI” will tweet in English from @Pontifex , with additional accounts established in German, Spanish, Portuguese, Italian, Polish, French and Arabic.
The Vatican said the Pope will use Twitter to “try and share the Good News of Christ with those seeking answers to life’s key questions on their computers, ipads [sic], tablets or smartphones.”
President Obama is not a newcomer to social media; today’s question-and-answer session continues a larger social media campaign the White House is conducting to push Congress to avoid the fiscal cliff with the hashtag #My2K.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in