Photo-Marketing Platform Pongr Takes Aim At Monetizing Facebook Photos With Sightec Technology

Facebook is constantly exploring ways to monetize its news feed, but what about the 350 million photos that are added to the social network each day? That’s where photo-marketing platform Pongr is looking to play a role, with help from an intellectual-property portfolio it acquired from Israeli computer vision research-and-development company Sightec.

Facebook is constantly exploring ways to monetize its news feed, but what about the 350 million photos that are added to the social network each day? That’s where photo-marketing platform Pongr is looking to play a role, with help from an intellectual-property portfolio it acquired from Israeli computer vision research-and-development company Sightec.

Pongr said it will use Sightec’s super-resolution technology to detect brands or products in Facebook photos, adding that the technology from the Israeli company is capable of improving image quality 10 times more than typical image-enhancement methods.

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