Polygraph Media to Acquire Offergraph
Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.
Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.
Polygraph said in a release that the combination of its proprietary social data mining engine, which collects data from Facebook and other social networks using public application-programming interfaces, with Offergraph’s patent-pending Interest Graph Analysis will give brands and agencies a fully integrated way to tap millions of real-time interactions, from data collection to machine learning to strategy and execution.
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