POLL: Is Facebook Suppressing Reach To Make Pages Pay?
Facebook addressed claims Monday that it has been decreasing pages' reaches in an effort to make page administrators pay for advertising models such as promoted posts. The New York Times wrote about the issue again Tuesday, bringing up a company that built its business on Facebook, but can't afford to reach the fans it has worked hard to acquire. Do you think Facebook is deliberately suppressing reach to make businesses pay?
Facebook addressed claims Monday that it has been decreasing pages’ reaches in an effort to make page administrators pay for advertising models such as promoted posts. The New York Times wrote about the issue again Tuesday, bringing up a company that built its business on Facebook, but can’t afford to reach the fans it has worked hard to acquire. Do you think Facebook is deliberately suppressing reach to make businesses pay?
New York Times writer Nick Bilton made another splash, this one coming after he claimed that Facebook was trying to squeeze him for money in order to reach his subscribers, by talking with a business that had to lay off an employee because of Facebook’s marketing policies.
Facebook once again denied the claims, in a statement to the newspaper:
We want to be really clear that the news feed algorithm does not artificially suppress free distribution in order to get people to purchase promoted...
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