POLL: How Much Cyber Monday Action Is On Facebook?
Today is expected to set a Cyber Monday record in terms of sales, but how big a role will Facebook play?
Today is expected to set a Cyber Monday record in terms of sales, but how big a role will Facebook play?
Cyber Monday followed Black Friday, and marketing software vendor Kenshoo found that:
- Online search advertising spending increased 48 percent year-over-year on Black Friday;
- Online retail revenue driven from search advertising increased 29 percent on Black Friday and 40 percent on Thanksgiving Day;
- Average search advertising cost per click increased 25 percent on Black Friday;
- Online retailers’ return on advertising spend fell 13 percent on Black Friday; and
- Total sales driven by search advertising for the week leading up to Black Friday increased 25 percent.
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