Twitter's Washington Ad Sales Lead: "We Probably Have 15 Or 20 Advertisers Focused Solely On The Convention"
Twitter is making a big splash in the political arena, from predicting election results to hosting Twitter town halls. And now the company has joined the ranks of newspapers, TV and radio as a prime source for political ads.
AdWeek spoke with Peter Greenberger, Twitter’s Washington ad sales lead, about the network’s appeal to politicians who want to raise their digital profiles.
Greenberger pointed out the recent speech that Ann Romney, wife of Mitt Romney, gave at the convention on Tuesday night.
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