Despite the industry shift from desktop gaming to mobile platforms, Zynga is still trying to reach players on computer platforms. The social gaming company has begun a partnership with SweetLabs, developers of free arcade platform Pokki and computer manufacturer Acer. The Pokki gaming platform will come preloaded on Acer PCs with all of Zynga’s desktop games available to download.
SweetLabs has a history of bringing popular mobile apps to desktop with versions of Angry Birds and Pandora. This Zynga partnership displays its prowess for bringing authentic tablet experiences to desktop games. The Pokki arcade also provides the opportunity to easily access and install games like on a mobile device.
By partnering with Pokki, Zynga is trying to use the relationship as another distribution channel for its games. With unimpressive stock price and falling revenue, the company is looking for more solutions to stop the bleeding. Since Zynga.com has not been an extension of Facebook since November 2012, adopting another arcade provides more chance for more users. New players on the Pokki platform are not going to save Zynga’s entire business, but more players by any means certainly will not hurt.