PocketGear Now Appia: Rebranding & Launching Websites Can Be Tricky

Launching a new ecommerce site can be tricky. Rebranding a well-known entity can be even tricker. Combine the two and things are bound to happen in unexpected ways. I received a press release telling me that long time mobile app marketplace PocketGear changed its name to Appia. It also changed its focus from sellings apps directly to consumers to a “white-label” app store platform for carriers and manufacturers. Pointing your browser at Appia.com results in arriving at the page seen to the left.


However, despite the change of name and focus, pointing your web browser at PocketGear.com

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