PMD Sprinklr raises $40M round of funding, enters ads market

Sprinklr, a Facebook Preferred Marketing Developer in pages, announced this week that the company has raised $40 million in Series D funding from Iconiq Capital, Intel Capital and Battery Ventures.

Additionally, Sprinklr announced that they are getting into the social ad market. Currently, Sprinklr assists social marketing, PR, customer care and sales efforts for major companies such as Microsoft, Virgin, Samsung, Bell, Cisco and Castrol. Early clients who have managed paid media through Sprinklr have seen a 25 percent increase in ad performance.

Sprinklr CEO Ragy Thomas talked with Inside Facebook about this news and what this means for the company:

We were not actually looking for funding, so it wasn’t a planned milestone.