PMD SocialClicks' newest Facebook oCPM optimization feature: 25 percent lift in conversions

SocialClicks, a Tel Aviv, Israel-based Facebook Preferred Marketing Developer, shared the success of the addition of automated bid and budget optimization for oCPM ads on Facebook: 33 percent lift in impressions, a 25 percent rise in conversions and 30 percent jump in clicks — when compared to ads run without the auto-optimization.

SocialClicks tested the features of its oCPM auto-optimization via the SocialClicks Advance Suite in nearly 20 global markets with brands of various sizes. The tests were also completed with a 15 percent lower cost.

Alon Michaeli, Founder & CEO at SocialClicks, commented on the newest feature as well as the early progress:

We’re thrilled to introduce this new capability, now driving powerful results for our clients around the world, and excited to offer programmatic advertising solutions at the forefront of the industry with new features such as Automated Optimization for oCPM.

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