SPMD Kenshoo expands further in Asia Pacific region

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By S.H. Andras Comments

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, is expanding its operations across China, Japan and Southeast Asia by launching new language version of the platform, opening a new office and hiring a former Facebook Japan and Australia executive.

Liam Walsh will now lead social sales across Southeast Asia with a new Singapore as the hub and focus of Indonesia, Philippines, Malaysia and Thailand. The company currently has offices in Hong Kong, Tokyo and Sydney.

The company will also launch Chinese and Japanese versions of its platform, which will enable brands and agencies in those markets to use custom local search and social marketing tools through phased rollouts.

Michel Van Woudenberg, managing director, APJ, at Kenshoo, said in a press release:

We are seeing explosive growth in search and social advertising across Southeast Asia, China, and Japan and Kenshoo is now expanding its operations faster than expected to meet this demand. Local language platforms and deeper in-market presence will give brands and agencies in this region even more horsepower to drive digital marketing performance through Kenshoo. On top of these significant investments, we’re going even further to ensure client success by adding local resources in mainland China.

In addition, Kenshoo made further product enhancements to its ActiveCluster technology for Baidu, China’s largest search engine. Across its Asia Pacific Japan region, paid search spend rose 19 percent year-over-year during the first quarter of 2014, with client revenue increasing 34 percent.