Facebook PMD Innovation Competition Winners

By David Cohen 

PMDInnovationCompetitionWinners650Facebook announced the winners of its latest PMD Innovation Competition, and the Preferred Marketing Developers that received honors were BNOTIONS, BrightWhistle, Kenshoo, and Unified.

The social network offered more details on the winning entries in a post on its Facebook for Business page:

In the latest Innovation Competition, “Providing Unique Solutions,” PMDs from around the world were invited to create tailored tools that serve core advertiser objectives: mobile application advertising, online sales, in-store sales, and brand awareness.

Mobile app advertising: Gallop Labs, from BNOTIONS, enables mobile app advertisers to merge their data — such as in-app activity, purchases, and behavior — with Facebook ad campaigns. Gallop helps advertisers manage the entire lifecycle of promoting an app, optimize for key business goals, and tie Facebook ad spend to key business metrics.

Read about the work BNOTIONS did with Rithm here.

In-store sales: BrightWhistle designed Patient Marketing Intelligence, an HIPAA-compliant system that helps healthcare providers engage, assess, and retain their existing patients through Facebook.

Learn more in our success story with Piedmont Healthcare.

Online sales: Kenshoo’s Intent-Driven Audiences connects a marketer’s search data to Facebook. With IDA, advertisers can leverage their search campaigns and keywords to target people on Facebook interested in specific brands, products and services.

Brand awareness: Unified’s Social Operating Platform features an automated ad deployment mechanism that enables brand marketers to allocate marketing budgets through all levels of an organization.

Our success story with Toyota shows how Unified’s new tools helped detect and fund high-performing Facebook content from 166 auto dealerships.