Pluto.TV Turns Web Videos Into Curated Television Channels
Rather than relying on a computer algorithm, the startup has employed 15 curators to program its TV-like channels. The company expects live streaming will prompt user engagement.
*Pluto.TV channel 114: “Happy” All Day Long
Pluto.TV is a free online entertainment platform arranged in a similar way to television with nearly 100 channels, cross-device capabilities and shared signals that let multiple users watch the same thing at the same time. Features include popular content, easy access, intuitive channel guides, personalization, DVR and social features.
Rather than relying on a computer algorithm, the startup has employed 15 curators to program its channels. The company’s CEO Nick Grouf told Variety that 100 users of the site’s prelaunch version have spent about one hour per visit watching video, which Grouf believes is indicative of Pluto.TV’s
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