Playtomic Brings Mobile Analytics to Android, Adds Heatmaps For Unity-Based Games

By Kim-Mai Cutler Comment

Playtomic, a Buenos Aires-based gaming analytics company backed by the Mochi Media founders, is bringing its suite of analytics to Android and C++ developers this week. It also has a neat heatmaps view, where a developer can track events like where players die or interact with an app, that it can now bring to developers on Unity (see a screenshot above).

The company original started two years ago with a focus on Flash games, but as developers have migrated onto iOS and Android, Playtomic has expanded. The company’s chief executive Ben Lowry tells us that Playtomic has about 3,000 game developers using the service on about 5,000 games. (This figure combines both PC-focused and mobile developers.)

“The Android and C++ APIs pretty much give us full coverage for iPhone and Android,” Lowry said. “As a more broadly used language, the C++ APIs will also let us reach not only mobile games — but casual downloadable games as well. Then there’s the Mac app store too.”

Like competitors Flurry, Apsalar, Kontagent and others, Playtomic offers its analytics for free. It doesn’t have a paid version but Lowry expects that at some point, the company will have premium plans for larger developers who use its product more intensively.

That, of course, can make for a more limited market size because the biggest developers often build their own tools in-house. In coping with this reality, bigger competitors like Flurry basically use their free analytics to support a large developer community to whom they can sell other services like app distribution and monetization.

Lowry says there’s still a good number of mid-size developers that may able to tap Playtomic’s analytics though.

“There are a lot of ones that are smaller and not in a position to build their own system, but still have a sizable volume of traffic and employees,” he said.

The six-person company has raised $280,000 from investors including Mochi Media co-founders Jameson Hsu and Bob Ippolito, Armor Games founder Daniel McNeely, and Randy Rissman, who co-founded Tiger Electronics.