Playtika Acquired by Caesars Entertainment Casino Group for $80M to $90M

Slotomania developer Playtika was partially purchased by Harrah’s, a casino brand in the Caesars Entertainment Corporation, for between $80 million and $90 million. Harrah’s initially acquires 51% of the social game developer.

According to reports from Israeli media, the buy is “astonishing” because Playtika is a small social game developer without a positive cash flow while the Harrah’s brand is the first big United States casino chain to invest such a large sum of money in an Israeli online gaming start-up.

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