PlaySpan Launches Celebrity Branded Virtual Items For Snoop Dogg

There is a flurry of activity in the virtual goods industry and we’ve been staying on top of it here at SocialTimes. The virtual economy solutions provider Playspan, that recently released a study reporting Australian gamers to have the highest ARPU, has announced that it will be providing a new line of celebrity-based virtual goods for Snoop Dogg. This will occur in partnership with virtual goods licensor Virtual Greats and the goods will be marketed soon in the popular virtual world: IMVU.

The Snoop Dogg virtual goods line will include sunglasses, hats, dance floors, music instruments and signature DJ sets.

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