New Credits Partner PlaySpan Will Bring 20 More Payment Options to Facebook

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By Eric Eldon Comment

Virtual goods monetization service company PlaySpan is the latest partner for Facebook Credits, following a long string of others, most recently Sometrics. Announced as part of a larger expansion of the virtual currency today, PlaySpan will begin providing 20 more payment options within the main Credits purchasing interface in the coming months.

As part of a broader set of virtual goods services, the company has been building up a portfolio of payment options to make it easier for users to buy a publisher’s virtual goods using local providers.

This deal helps Facebook quickly make it easier for users to pay in the international markets where PlaySpan has worked to develop payment partnerships.

Brazil online payment card Boleto Bancario, Europe-focused retail card Paysafecard (which is separately beginning a push in the US) and the broadly international online Wallie card will be among the new payment providers available for Credits purchases.

The product itself is called UltimatePay, and it is appearing already for some international users within the Credits interface — in lieu of the existing, credit card-focused interface. See screenshots to compare. Terms of the relationship between the companies weren’t disclosed. However, given that Facebook is pushing Credits to be the exclusive paid virtual currency within social games and all other applications on its platform, and given that Credits partners typically get a percentage revenue share, we expect this deal to bring significant new revenue to PlaySpan and its featured partners.

[PlaySpan screenshot via ReadWriteWeb.]