PlayHaven today announced the launch of its PlayHaven Push Notifications program, which is now in private beta. The new program gives mobile game developers access to customizable push notifications in an effort to boost user engagement, loyalty to apps, and revenue.
[contextly_sidebar id=”b9df4280d4103f86f014f70d6f6b5d7e”]The push notifications join PlayHaven’s suite of other mobile marketing tools, which were previously responsible for an eCPM (effective cost per thousand impressions) of up to $75.
The PlayHaven Push Notifications can be programmed to contain personalized messages for specific segments of users, based on location, language, device, game version, last played session date, and even total amount of money previously spent inside the game. They can also be used to advertise current in-game item or currency sales, as a way to instantly draw user attention to something that they may not otherwise see. This segmentation ability was previously unveiled by PlayHaven in December of last year, giving developers a better way to implement targeted advertising in their games.
“We built PlayHaven to give every mobile game developer access to flexible, affordable and intelligent tools needed to build a successful business,” said Andy Yang, Chief Executive Officer at PlayHaven, via a company release. “With the addition of push notifications, PlayHaven is now the first end-to-end solution on the market that gives developers the power to acquire, engage and monetize players whether they are in or out of the game.”
The Push Notifications system has already proven attractive to mobile game developers, as companies including Glu Mobile, Noodlecake Studios, Turbo Chilli and more have joined the beta.
PlayHaven’s Push Notifications system is available for free during the program beta. Pricing and widespread availability will be available at the end of the beta period. Developers looking for more information on PlayHaven Push Notifications are encouraged to visit the company’s website.