PlayHaven touts overwhelming success of Magmic campaign

What’s the best way to convert free-to-play gamers into paying customers?

That’s the billion dollar question facing game publishers these days, but mobile games studio Magmic thinks they’re on the right road after teaming with business engine PlayHaven on a highly-targeted marketing campaign that saw revenue jump 30-percent thanks to the number of free users moving to the paid version of their Phase 10 app.

“The key to migrating free players to a paid version of the same game is understanding what motivates your player,” says Kasey Galang, director of product marketing, PlayHaven.