PlayHaven Launches Way to Quickly Test Different Ad, Monetization Units Through HTML5 Layer

One headache mobile developers have to grapple with when they want to test new ad units or user flows is having to retool then resubmit their app to the store.

San Francisco-backed company PlayHaven says it can fix that problem through a new service that places an HTML5 overlay on top of a developer’s app, allowing them to quickly swap in and out different types of units.

Many of the bigger developers like Storm8 already handle most of their content on the server-side, so they can quickly put new items in their store or test new cross-promotion campaigns.

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