PlayHaven gets granular with its new user segmentation tools

PlayHaven’s new User Segmentation tool now allows developers and publishers to show targeted content to their users determined by factors like location, hardware, engagement level and even spending behavior.

The new User Segmentation also works with PlayHaven’s other monetization tools. The company’s senior director of publisher development Zach Phillips says developers using the service now have far more versatility in how they they can advertise and monetize their games.

“The overarching challenge for mobile game developers is they have to take a one-size fits all approach,” says Phillips.

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