Playdom: "Upwards of $50 Million" in Annual Revenue, and Growing
Zynga has been getting the most attention among social gaming companies lately, for a variety of reasons, but rival Playdom has been busy with some news of its own — although not exactly official news. Its “annual revenue is upwards of $50 million,” a reliable source within the company tells us. This number is higher than any previous estimates we’ve heard.
So how is Playdom making money? Surprise! Through virtual goods — selling items like weapons in its Mobsters mafia-style role-playing game and attire in its virtual world app Sorority Life.
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