Playdemic secures new funding round, $3 million from IBM’s founders

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By Mike Thompson Comment

UK social game developer Playdemic announced today that it completed a major funding round to support its efforts of leading the charge on “second-generation social gaming.”

The exact amount of the fundraising round wasn’t revealed in Playdemic’s announcement, but it did disclose that $3 million came from the Watson family (the grandchildren of Thomas J. Watson, founder of IBM). The company is also bringing David Watson onto its board, as a non-executive director. The studio also says it’s planning to use the money to expand both development and publishing efforts and launch a minimum of four new games by the end of the year.

It’s been a while since we’ve heard anything from Playdemic, the last time being when it partnered with Zynga as a publishing partner back in March. Before that Playdemic was an independent subsidiary of RockYou, but it was sold back to its founders in November 2011.

Currently, Playdemic has two games on Facebook: Gourmet Ranch and Crossword Buddies. Our AppData traffic-tracking service reveals Crossword Buddies doesn’t have much of a presence on the social network, with only 10,000 daily active users. Gourmet Ranch, however, is still bringing in 90,000 DAU, but it launched in April with 120,000 DAU and peaked in June with 130,000.

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