Platform Policy Update: The Gray Area of Incentivization

It’s all about presentation, or at least that’s the latest word from the Facebook Platform Team in a recent post on the Developers Forums.

Invite/request incentivation has been around since the Facebook Platform initially launched 2 years ago. In essence, incentivization is the act of rewarding users for sending an invite (or using some other other integration point such as a notification, the publisher, etc.) to use an application. With the dawn of the redesign several months back, Facebook placed an emphasis on eliminating these ungenuine invites with the introduction of Platform

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in