Why Did Facebook Revamp Its Places Page?

By David Cohen 

DiscoverGreatPlacesInEveryCity650Facebook appears to have quietly revamped its Places page, adding distinctive cover images and different sections by city and category, along with integration with the social network’s page locations application-programming interface, Graph Search queries and user-generated content. Reader Matteo Gamba shared several screenshots with AllFacebook.

The first thing users see when navigating to the Places page is what appears to be rotating cover images depicting several cities, with the option to type in a city name and search for places.

Directly below that is a small selection of popular places from the city where the user is located.

PopularPlacesInBaskingRidgeNJ

Finally, the “explore other places” menu at the bottom allows users to select from hundreds of cities in different countries.

ExploreOtherPlaces

Once a city is selected, the city directory page features a prominent cover image, selected from user-generated content, with the header, “Things to Do in [City Name],” as well as the total number of likes and check-ins for that city.

ThingsToDoInBerlin

City directory pages have six main categories:

Places listed on category pages feature information including a photo selected by users, name, phone number, address, hours, average price, reviews, average ratings and, if applicable, comments from friends.

BerlinCafes

Recent reviews are featured under the tiles for places.

RecentReviews

Finally, a “more” section offers less popular categories, such as gyms, movie theaters, schools, theaters, grocery stores and landmarks.

BerlinMore

And a query view from Graph Search can be accessed, making the most important information readily available.

BerlinCafesGraphSearch

Gamba speculated that the revamped Places page is an attempt by Facebook to carve into the niches established by Yelp, Foursquare and TripAdvisor.

Readers: What do you think?

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