Pinterest Valued at $5 Billion and Still Growing
Pinterest has avoided the pitfalls of other social-bookmarking sites, and is well on its way to developing a solid business model, with the possibility of a promising IPO.
By definition, Pinterest is still a startup — a very healthy startup valued at $5 billion, according to ReadWrite. Indeed, the visual search engine has shown consistent growth, and now it’s time to validate its ad-based business model.
Such validation shouldn’t be difficult. Pinterest has already proven itself a powerful driver of retail traffic, both in volume and in average order value. According to analysts, the visual nature of Pinterest is part of what makes it engaging and retail driven.
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