Pinterest Unveils Smarter Search Feature & Verified Accounts

By Justin Lafferty Comment

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Pinterest, fresh off announcing Buyable Pins, hasn’t stopped innovating. The company on Tuesday unveiled a new search feature, allowing users to see prominent and popular pins and see what topics (in the U.S. for now) are trending on the site.

Additionally, much like Facebook and Twitter, public figures and celebrities will have a verified mark next to their name (see Alton Brown in the screenshot).

The new search features are available for all platforms — mobile and desktop.

Pinterest’s Sarah Tavel explained the new search feature in a blog post:

Before when you did a search, your results were buried behind different filters for Pins, Pinners and boards. Now you see all the closest matching options the second you start typing.

Notable people and brands are marked with check mark, so if you’re looking for celebrity chef Alton Brown, you can find Pins of his recipes or follow Alton himself to keep up with his latest Pins.

Once you tap into your results, you can use the new filter button to switch between seeing boards, Pinners, Pins or just your Pins.

If you’ve ever misspelled “calligraphy,” “daiquiri,” or “dessert,” Pinterest has your back. Tavel noted that nearly 12 percent of Pinterest searches are misspelled, and this latest search feature helps with that:

But now, if you mistakenly thumb something in that doesn’t sound quite right, we’ll show results for what we think you’re looking for. That way you see better results, and you don’t have to waste time re-thumbing in your search.

We’ve been testing out these improvements, and we’re noticing over two times as many searchers are finding the brands, people and boards they want to follow.

Early results show that Pinners are more than 50 percent more likely to repin or click through a pin when their search is corrected with the new autocorrect.

Readers: How else would you like to see Pinterest search improved?

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