Pinterest Thrives With Rich Media and Content in Context
Pinterest doesn't have to compete with Google because in many ways, the content is organized for a different purpose.
Pinterest has been releasing and refining a slew of features, from Interests to Place Pins. All of this development has shaped Pinterest into one of the most media-rich social sites, and possibly the best social site for context-rich posts. Users are very diligent in curating the content they bring to the site, and according to ReadWrite contributor Lauren Orsini, that might make Pinterest a little better than Google in some aspects.
Place Pins has been a runaway success in terms of user participation.
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