Social pinning website Pinterest is certainly getting a lot of attention of late, but is this rising star simply flavour of the month, or a bonafide challenger to Twitter, Facebook, LinkedIn and Google+?
Or is it all an apples and oranges comparison?
Pinterest has certainly captured the attention of one demographic. The network skews towards a female audience by an overwhelming 80-20 split, and its members are predominately educated and hard working, which is good news for marketers.
A recent Shareaholic study suggested that Pinterest was now accounting for a bigger share of visits than Twitter, ranking as the sixth highest amongst all referrers. But what does this mean for the future? Are the other networks in jeopardy, or is Pinterest different enough to carve its own niche without dramatically unsettling the major players, particularly Twitter?
This new infographic takes a closer look at the impact that Pinterest has made on the social world.
(Source: Internet Marketing Inc.)