Pinterest Rolls Out Advent Calendar of Holiday-Themed Boards

The holiday shopping season is officially underway on the social Web, with Groupon and Fab offering free shipping and Twitter offering free advertising. Enter Pinterest with a much softer sell: an advent calendar of Pinterest boards.

The holiday shopping season is officially underway on the social Web, with Groupon and Fab offering free shipping and Twitter offering free advertising. Enter Pinterest with a much softer sell: an advent calendar of Pinterest boards.

The company is calling the calendar “30 Days of Pinspiration,” driving home its efforts to differentiate itself from other social networks through its focus on inspirational, rather than informational, content.

Each day, Pinterest will unveil a board belonging to a celebrity, brand or nonprofit that focuses on inspiration.

The first board

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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